AMA: Ask our CEO Adam your questions about our upcoming crowdfunding round 🗣

Waiting for @adam



It’s 8 o’clock, impatient much? :joy:

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Yes - incredibly. More excited to hear answers to everyone’s questions

Exciting times


Could you explain more the European expansion?
How long it will take?
I am from Italy, will it be one of the first?
We have a huge market here unsatisfied by huge commission of banks.

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What % of customers do you model to be using ISAs and Alpha? While ~50% Alpha usage would be great subscription revenue, do you see this as being realistic over time?

What’s the Break Even Volume of customers?

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Can you shed any light on the alpha pricing and update on features (ISA pricing, trades, withdrawals)

Doddsie I’ve got a quick question:

How much money do you need to raise this round to fund your expansion plans for the next 12 months? £3m+?

There was a mention of a partnership with a challenger bank. Is this still happening? Any ETAs? More generally do you see partnerships playing a big role in growth?

Do you see a aggregation play whereby holdings from other providers show in Freetrade. For example a Vanguard, or PensionBee, or even Roboadvisor portfolios?

How important are traditional metrics like Assets Under Management ( AUM ) for Freetrade?

Are there any plans on introducing a scramble mode for the app? I’m thinking it might make it easier to share/show/demo the app.

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Hey everyone :wave:

Thanks for joining me on a bank holiday Friday morning!

I’m currently on family holiday in Malta and will try and get through as may questions as possible now, but we’ll also be having the open hours at our office on Tuesday evening and then I’ll be furiously answering questions again when the official Crowdcube campaign starts next Thursday at 12 noon.

One thing to note, this AMA is meant to answer any questions you have about the upcoming crowdfunding campaign logistics and such. I want to make clear it is not a public offering and much of the details of investment offering are only appropriate to be disclosed as part of the FCA-regulated crowdfunding. That means specific information that would only be released as part of the investment materials on our Crowdcube page will need to wait until Thursday, when it will be available to all Crowdcube members through their website.

I’d encourage everyone to sign up for Crowdcube in advance as an account would need to be created and there is a questionnaire etc that does take a bit of time.

That said, I’ll share what I can now :smiley:


This will almost certainly not be the last capital raise Freetrade does as we have very ambitious plans for growth in the future.

It may be the last raise we do as pure crowdfunding though as there is a limit set by the EU on how much a company can crowdfund without a prospectus. But of course we could issue a prospectus, similar to how Monzo and Crowdcube itself have done before, but we haven’t made any decisions on that yet.


We’ll release up-to-date user numbers and financial projections as part of the crowdfunding investment materials. We’ll also release the most recent audited financial statements (not yet filed at Companies House).

In terms of EU expansion, that is one of the main reasons for raising more capital. We currently have a regulatory passport to offer Freetrade to residents in the EU, but we’re not sure if we will be able to use that going forward to have to resort to Plan B due to the ongoing Brexit shambles. Regardless, we will be coming to the rest of Europe, I just can’t say the timing yet. :eu::heart:


A post was merged into an existing topic: Freetrade is crowdfunding on Crowdcube :balloon:

Hi Doddsie, hope hols go well. Two questions.

Any advantage of using a different crowdfunding platform to get new exposure in next raise?

Any plans to ‘give credit’ to members who help spread/share the word and get sign ons? I’m singing from the hymn sheet and love the app…but i see more and more of this in new apps driving sign on.

One area that I don’t see transparency on app is the spread on the buy and sell of the share (a hidden commission). Is there a point where this would be visible?


Loving the app. Happy to see lots of green on my portfolio :slight_smile:



Hi @saf
Please forgive my ignorance but what does


The hard limit on crowdfunding in this round is dictated by EU regulations on crowdfunding without a prospectus, being €8m per 12 month period (c. £7m). As we raised £3m less than a year ago, that gives us £4m of room for this round.

We’ll release the specific details on price per share etc with the opening of the Crowdcube page, but I can say the pre-money valuation will be roughly double last time.

EIS also has a limit per 12 month period, being £5. So only £2m could be potentially eligible and we would allocate this on a first-come-first-served basis via Crowdcube. We don’t have advance assurance from HMRC yet, but have applied, and have never had an issue with SEIS or EIS eligibility in our past rounds.

Finally, on growth, we have some exciting plans that I’ll leave Viktor to talk more about. But I will say that the most effective channels for us have been referrals and content and we plan to double down on both.


Scramble mode would hide the values of the shares you own. That way you are not leaking your portfolio size when you show the app to someone.


Thanks for stopping by to answer our questions Adam
(Please don’t let this post divert you from the reason you’re here today, i e don’t reply to it)

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Your contents been good. Can see this as a helper. Main thing I hear with people is they don’t know where to start with investing in shares. Or not confident in choosing a company. So more general content on having a variety of investments in portfolio (not investing all eggs in basket) and not all in shares. Maybe som individual people examples…Sarah earns x and invests in pension x and shares x etc… so far so good!

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I think our Product, Brand and Community are Freetrade’s greatest differentiators vs potential competitors that may offer similar charging structures.

When you look at various markets around the world in the stockbroker or investments space I think it is clearly not a winner takes all market. There does tend to be a relatively small set of dominant players that compete on factors beyond just price.