One of the things that repelled me about fast fashion before was the waste these companies would produce.
In the case of Boohoo, ‘green’ initiatives include
- incentivising customer recycling: it launched a sustainable second-hand range, and it keeps promoting the longevity of its clothes.
- It’s also working toward better supply chain transparency and it has offered it would allow the auditing of its Leiscester factory. Media frequently painted the place as a reshoring dystopia.
It’s a good question though if a fast fashion company can ever become sustainable.