I guess what’s not very clear to me is what is the benefit of targeting these savings over more traditional forms of borrowing? Gilt yields are very low and basically underwritten by the Bank of England so it’s not like they’re struggling to find the money. They’d essentially be paying the same interest if not more for less reliable borrowing (the amount the public put into a savings bond could vary quite a bit over time). And from the savers point of view is an instant access bank account with probably 0.5-1% interest suddenly going to be really appealing because of some faux-socialist branding?