I’m not sure how they ever intend to make money. They’ve been around for ages - they tried a bus, they tried a bus/taxi hybrid and now I get invited to be part of their club with such measly features like custom icons that it feels more like charity.
I notice on the crowdfunding page that they want to expose their services as an API to use in other apps, but do apps really want built in routing? Maps yes, but google maps (and others) has that. Perhaps for logistics companies, but they obviously don’t use public transport, so who is the customer there?