The problem is that venture capital and crowdfunding are very very different and so trying to apply VC thinking to crowdfunding doesnât work. If youâre a venture capitalist doing early stage investing then there is a huge amount of value in building a network of talented founders: as a venture capitalist, an investment blowing up and returning nothing is standard operating procedure, itâs expected, the goal is not for every investment to provide good returns but for a minority of investments to provide incredible returns and the rest to blow up trying to deliver those incredible returns. A venture capital investor succeeds when they get early into big winners, big failures are just a cost of doing business.
A founder can get funding for their company and fail spectacularly and in the process demonstrate to the investor(s) that they have huge potential to generate incredible returns in future: and when thereâs a talented founder with great potential, they have easy access to capital and so it becomes competitive for investors to get into the early rounds. A good investor is valuable far beyond the cheques they write.
Conversely, if youâre a layman participating in crowdfunding then youâre just dumb capital, you as an individual are worthless to founders, in fact youâre a liability, and so the investment case for participating in a crowdfunding round has to be very tightly coupled to the company youâre investing in⌠because when the company blows up, youâre left with nothing: the founders couldnât care less about you, they donât know your name, and you probably wonât have the opportunity to invest in them again.
The value of crowdfunding beyond capital for credible companies (credible is a big caveat here, since most crowdfunding opportunities are from founders who canât get capital from sophisticated investors) is that the crowd has a vested interest in ensuring the success of the business, which is essentially the company being paid to have brand advocates. Unfortunately, the majority of crowdfunding companies will not succeed just by virtue of having a few hundred brand advocates, and so in almost all circumstance, âmarketingâ as a justification for crowdfunding is a hand-wavey explanation used by companies that just desperately need capital.
If you want to have a chance of generating meaningful returns from crowdfunding, you need to invest like a sophisticated investor: forget about the minutiae of the company, focus on the bigger picture, invest early in companies that have a path to delivering at least 100x returns (which involves, in part, believing in the founders). Most will fail, but as long as 1 in 10 succeed at 100(0)xing, youâll see meaningful returns.
A good exercise to get a better understanding of venture capital is to pick a successful fund (say, Andreessen Horowitz (a16z)) and then look at the investments theyâve made and then look at the ratio of success to failure. For example, according to crunchbase, a16z has ~1500 investments and ~200 exits, thatâs a 10:1 ratio of failure:success (of course, not all non-exits are failures (they might be on the path to a great exit!) and not all exits are a success, so this is a pretty handwavey estimation but you get the idea!).
Personally, if I was trying to craft an investment strategy that involved crowdfunding, itâd be simple: invest in the early rounds of every company that has a substantial investment from a reputable fund. I wouldnât even look at the companies.
So returning to the question(s) about InvestEngine: theyâre raising at a ÂŁ15m valuation, an investor applying the venture capital model would ask themselves âdo I see InvestEngine allowing me to realise profits at a >ÂŁ1.5bn valuation?â and be investing in a dozen other 100x-potential companies at the same time.