Is it really sustainable for totally free transactions?
I personally moved my ISA from Halifax and have GIA also with free trade as it allows me to trade for free and buy lower volumes of stocks at one time reducing risk by dollar (£) cost averaging.
This is great for me (free trading) however I would prefer freetrade to charge a small transaction fee (for example 0.1% to 0.49%) and be a more sustainable/profitable business who will be around for years to come.
This is still massively cheap compared to other brokers and also allows people to see how free trade actually make a profit (my own friend is reluctant to move his funds to freetrade as he doesn’t understand how a company can operate for free).
I personally believe freetrade is a brilliant app and would be more than happy to pay a small fee to make this a booming business that I can use for years to come. With the stocks we pick we look for business’s that are profitable and have really great earnings, why would we not want the broker we use to do the same?