I would love for Freetrade to ultimately compete for HL’s high value customers (FYI, I did transfer my SIPP from HL to Freetrade although I’m not a ‘high value customer’ - mid 5-figure portfolio), but Freetrade appear to be going for a different market, particularly if they are intending to be offering cryptocurrency at some point in the future.
Not a direction I am particularly favourable of so I’ll just see how things pan out. If I’m not comfortable, transferring back to HL could be an option!
The label of a Fintech company weighs heavliy around Freetrade’s shoulders and they are constantly under pressure to make changes and bring out new features.
HL had the luxury of no such demands and had time on their side to develop their website - when I first applied for an account, I filled in a form and sent it to them with a cheque 