Investors revolt against Woke business practices?

Investing and Markets 📈
23

Yeah!!!

Launching his strategy for Unilever last year, chief executive Alan Jope held up Hellmann’s mayonnaise as a brand with a purpose: “Fighting against food waste — that is the purpose of Hellmann’s,” he said.

Now the mayonnaise has come back to haunt him. With Unilever’s share price languishing, top-10 shareholder Terry Smith this week launched a scathing attack on Jope’s approach, calling the mayonnaise example “ludicrous”. “A company which feels it has to define the purpose of Hellmann’s mayonnaise has in our view clearly lost the plot,” he wrote. Sauce - FT

Well said. Food waste is woke.

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