I can see it is not doing very well lately but perhaps it is all due to the “hugging” scandal and it will soon recover?
For me, Ted Bakers quality is going downhill super super fast. I used to really like their stuff, I had a wallet and a laptop bag fall apart in 1 / 2 months. I don’t think they’re the brand they used to be.
I don’t have specific insight in Ted Baker but generally speaking retail sales are down at the moment.
Ted Baker’s been hit along with the whole retail industry but it had held up better than others, that is until the recent hugging scandal! I think this dominates the share price now until they announce the findings of the independent investigation.
There is definitely an argument to buy the dip as recent results show that the PR disaster didn’t appear to effect sales (or at least not yet). A large proportion of sales are outside the UK (around 40%), so overseas they won’t hear these allegations. If the investigation results aren’t as negative as articles suggest then there’s upside.
That being said there’s a major risk that more stories of harassment emerge (which isn’t a nice thought) and the board sack Ray Kelvin. Would people buy a brand associated with him afterwards? It might make the Ted Baker company look responsible for sacking him but it would also put people off. He also owns around a third of the shares, so if he started selling then it would really hurt the share price.