ISA Market in the UK

£608B (2017-2018 figures). 44% in cash and 55% in Stocks and Shares. 1% in Innovative finance.

Figure is for Adult ISA only. Junior ISA, SIPP and Standard Share Dealing accounts excluded.

source:
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/737394/Full_Statistics_Release_August_2018.pdf

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Thanks for posting that. Loads of interesting info in the source pdf.

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