Hey there fellow Freetraders . As we move towards offering multiple investment accounts–GIAs & ISAs–we want to make sure that they are simple and intuitive to use. Whilst I feel I have a reasonable understanding of how this should work, I’m interested to get the community’s feedback around a multiple account experience.
The two routes, we’re discussing are having completely separate accounts, with individual totals, earnings, activity and banking. This essentially would be like operating a different app for each account as you’d only see the total for one account at a time, and the transactions that occur within it. And banking would be separate also, meaning you’d have a different reference for depositing into each account.
The other would be to have a “total portfolio” view showing an aggregated total and earnings of all accounts. You’d still be able to drill down into a specific account to view it on an individual level, but the default view would be “all accounts”. This route means that your activity would be shared so you’d see a feed of all transactions, and banking would be more of a global function, where you’d deposit centrally and move funds to a specified account (aka your ISA, which could be automated).
I’m keen to hear your thoughts. And for those of you who are signed up to be early testers, there’ll be some opportunity in the next month to participate in user research around this and other areas of usability.
- Separate account view
- Total portfolio view