Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.
Using sophisticated technologies, Mirriad creates advertising opportunities within existing premium video across multiple shows. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media, and is aligned with existing media trading.
Advising Revenue is becoming huge, they already have some good partners and there are rumors of working with the streaming companies such as Netflix.