Currently -45% since all time high, hence a very interesting one to consider. Not that the gaming industry is going anywhere, especially with AR and VR development.
They make Call of Duty, I don’t play it personally but you can’t avoid it as a game. Brand awareness is huge. Gaming is becoming bigger than the film industry. And I agree with you AR/VR call, the industry will certainly grow so it would be great to be able to select individual companies to gain exposure
Feel free to create a new #investing-and-markets topic & share your thoughts about Activision’s future with the community
Remember when Elon Musk would share his love for Overwatch on social media?
Here he is talking about Blizzard’s games and other stuff. “Generally Blizzard is great stuff… There’s Heartstone, also from Blizzard.”
How does he find time for video games?
The Activision Blizzard’s Overwatch league just wrapped up its 2nd season—it’s quite a franchise and is attracting millions of and billionaires’ interest, as more people are streaming eSports via Twitch and YouTube.
They are reported going to launch a CoD League too:
Activision Blizzard crowned the San Francisco Shock as its second Overwatch League champion on Sunday in front of a sold-out crowd at Philadelphia’s Wells Fargo Center arena.
It was the first competitive gaming league structured as a global city-based franchise that imitated traditional sports leagues, with each of the 12 owners reportedly paying $20 million for a slot. Most of those slots were bought by the owners of traditional sports franchises, including the Kraft family.
And that same enthusiasm for the growth of esports drives the publisher ahead of its Call of Duty esports league launch in 2020. Much like its Overwatch League, Activision’s Call of Duty league will also be built on a city-based franchise that will feature a home-and-away system with 12 initial teams. ESPN reported that the buy-in for that league was $25 million per slot, though the publisher never confirmed the number.
Not sure why the CNBC author said StarCraft 2 “collapsed”—Activision Blizzard’s SC2 has World Championship Series—if you have ever streamed or attended Blizzcon in Anaheim, it’s quite a spectacle. Perhaps it is because not many people are buying the game any more. The SC2 multiplayer universe is alive and well and Google’s DeepMind is involved in SC2 with its awesome AI agent called AlphaStar.
Activision Blizzard shares are down over 5% this week which has coincided with a PR backlash regarding a hearthstone (a blizzard game) eSports event.
One player at the end of a match put on a mask imitating that of Hong Kong protesters and spoke in support of Hong Kong. In response blizzard has issued the player with a 12 month ban from hearthstone and removed all the prize money in the tournament that was owed to him. Despite quickly cutting to commercials, blizzard has also stated they will not be working with the broadcasters of the stream in the future.
Blizzard have pointed to their terms of service in participating in the Hearthstone tournament as a reason for banning the player:
Engaging in any act that, in Blizzard’s sole discretion, brings you into public disrepute, offends a portion or group of the public, or otherwise damages Blizzard image will result in removal from Grandmasters and reduction of the player’s prize total to $0 USD, in addition to other remedies which may be provided for under the Handbook and Blizzard’s Website Terms.
There has been some pretty significant backlash from the gaming community and blizzard employees in response to this. The hashtag #boycottblizzard was recently trending on twitter and the reddit r/blizzard page has been full of people expressing their concerns and reporting that they have deleted their accounts.
I’d be interested to hear people’s take on this, especially if they are blizzard customers themselves. My personal opinion is that this will unlikely to make a significant impact in the stock in the longer term despite being a short term PR catastrophe. It is also worth pointing out that Activision’s Call of Duty mobile reached 100 Million downloads in its first week since launching smashing any previous mobile game records.
I’m a customer of Blizzard and own a few Blizzard shares.
The participants of the competition would have signed up to rules and regs so I think Blizzard are right to pull the prize because of breach of contract. Winners aren’t allowed to use the stage for political agenda, even if positive.
People are only pointing the finger at China because of the HK thing.
Would they be pointing the same finger at China had the guy supported some other political cause, eg No to Brexit, which I’m sure would have resulted in the same Blizzard action?
My shares are still showing as positive, I must have bought them when they were quite cheap!