It’s a bit self explanatory isn’t it? Something Warren Buffet himself invests in and to simply put it, shaving has been around since the early ages, and still is around today, so why not invest in it?
One compelling reason is that you cannot invest in Gillette. It’s a subsidiary of another company: P&G - which is already on the app.
Also beards becoming a trend and plenty of disruption through dollar share club etc. Quite a tricky industry actually.
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