Plus pricing: behavioural economics trick!

I would suggest using one of the tricks of behavioural economics which I personally (many time knowingly) fell into, by introducing an option in the pricing model that is meant to sway people to choose the higher price.

For example:
Having isa priced at £3 monthly
Plus without isa at: 6.99
Plus with ISA: 7.99

People will basically think that they are getting a £2 bargain moving to the last option, very few people (if any) will go with the middle price, its introduction is purely to show how much of a bargain is the 7.99!

This is called the decoy effect.

Sorry if it is a duplicate topic


Don’t mind the actual number, just the idea,

Maybe 3 8.99 and 9.99.

Even though I would prefer a lower price as a customer :sweat_smile::sweat_smile::sweat_smile: