What I do personally (and this is not advice from me to you) is that I try to reinvest the divi in the same company from whence it came. However, there are a couple of caveats to that:
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I check whether I still feel that company is a good place for my money
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It may be that the divi isn’t enough to buy a new share (in companies where you can’t buy fractionals) so the question then becomes a bit more complicated. In this case, I look for the next best thing that is low enough in price to match the divi in my portfolio, then if that doesn’t work, I look at my watchlist.
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You could keep the divi as cash until the next divi payment too, or until you top up your account to be able to buy a whole share.
Hope that helps