This is a cyclical stock, far as I can tell, and it seems to be at a low point in that cycle. I listened to the presentation this year 2024 and they sound like (although market not great at the moment) are in a good place to bounce back when trade picks up. They also talk about promoting themselves more and trying to grown.
I’ve a few shares using Trading 212 but that site isn’t great - slow purchase and sales so I’d rather use my Freetrade account but I can’t as the stock isn’t there…
Summary About Eurocell
Eurocell PLC (ECEL) is a UK-based company specialising in the manufacture and supply of UPVC building products, focusing on windows, doors, and roofline materials. Founded in 1974, the company operates through two main divisions: Profiles, which manufactures UPVC profiles for fabricators, and Building Plastics, which distributes a wide range of building plastic products through a network of over 200 branches across the UK. Emphasizing sustainability, Eurocell recycles over 1.2 million window frames annually and incorporates recycled materials into its production. Listed on the London Stock Exchange and part of the FTSE SmallCap Index, Eurocell has grown through organic expansion and strategic acquisitions, maintaining a strong market presence in the UK building and construction industry.