Suggesting this ETF not because I think it’ll be good (I have no idea) but because its expense ratio looks as if it is going to be minus 0.05% for the first 12 months and $100m assets: they’ll pay you to invest in it. Which I think will tickle some investors here and might make for an interesting marketing story for FT.
“The fund’s entire 0.29% has been waived, while an additional 0.05% will be contributed to the fund on the first $100 million (£77 million) in assets for the next 12 months. […] Salt Financial said yesterday that it is using the price incentive in order to grow asset levels to ‘meet arbitrary thresholds for inclusion on brokerage and advisory platforms.”
https://citywireselector.com/news/etf-veteran-hits-out-at-negative-fee-gimmick-launch/a1230277