James Watt is a complicated man and most knew that already. Some of his personality characteristics include being pretentious, controlling, manipulative, obsessive, irrational and childish.
I bought his book to understand him better so hopefully if he’s reading this that fact will massage his ego enough to not sue me for defamation 
These apparent personality flaws are the characteristics that have brought him so much success with Brewdog though, and a bit more bad press is not going to harm him or the company at all. They’ve broken the mainstream worldwide monopoly of conglomerates spewing out terrible yellow water and calling it beer. Even if Watt spends the rest of his life torturing kittens Brewdog is going to be a cash cow.
The media is going to be out to get Brewdog for years (as with Monzo) but they will not be able to hurt them.