I’ve never been onboard with FT’s pricing model because I think it’s out of kilter with the initial ‘mission’ – but that ship’s long set sail, so I won’t labour the point too much more.
It makes some sense for FT to charge smaller investors disproportionately more.
Some years ago, I remember reading the average portfolio size here was about £3,000.
Assuming many of those clients are using an Isa or Sipp, FT is charging them anywhere from 2% to nearly 5% over a year depending on the subscription.
In a way, it’s a stoke of genius to convince so many people that that’s a good deal.