I just spotted this when looking through the Ted Baker RNS.
http://otp.investis.com/clients/uk/ted_baker/rns/regulatory-story.aspx?cid=898&newsid=1352916
Toscafund Asset Management LLP has taken a 12.6% stake. A quick Google search suggest this hedge fund has a history of taking position in troubled firms that it think can be fixed.
I think the brand is still valuable, but discounting has continued (as mentioned) and now in the 50% off region. I went into our local store (Meadowhall) thoough, it didn’t feel like a “fire sale”.
The recent update isn’t great, but at least they will make money for the year.
http://otp.investis.com/clients/uk/ted_baker/rns/regulatory-story.aspx?cid=898&newsid=1351499
FULL YEAR OUTLOOK
Expectations for the period ending 25th January 2020 have been reduced to a minimum profit before tax of £5m, with a potential outcome of up to £10m dependent on Christmas trading and final year-end review.