Long term your recap indeed is a great value proposition, count me in! The question is given the time/budget constraints what is the minimum amount of features that are still seducing for a significant % of customers?
From the latest pitch deck the plus adoption is projected at less than 10% of the customer base by the end of the year…
Short term, in my opinion these features would be sufficient:
- reduced FX
- limit orders
- SIPPs/ISAs
- Enchanched portfolio insights
- premium customer support
For the stocks behind the paywall would prefer to wait for the explanation from FT. I am not fully convinced by it but I see the logical explanation (correct me if am wrong) Lower market cap stocks will cause many unfilled orders and putting them together with limit orders does make sense.
Everything else could be built on top and ideally move towards your value proposition.
If it takes years to build all the features you mention would prefer FT to start with smth intermediate and start making money. It doesn’t have to be perfect from day one.