I hate to be pessimistic about any startup but..there’s a lot of companies offering subscription management services, especially now that Open Banking is enabling them to access user’s transaction information.
On the pure bill management side you’ve got:
Then you’ve got the FinTechs like:
with Starling & Revolut presumbably following in their footsteps soon. I know of another FinTech startup that’s launching soon, which is making subscription management a core part of their proposition too. And at least one startup that was trying to do this has already closed down.
Trying to pick a winner here is going to be tricky..
The other big concern for me is whether this service is a feature or a business - what are the non-FinTech providers going to offer that the FinTech’s can’t simply add to their apps, alongside all of their other useful services?