That hypothetical NFT in-game transaction firm is in a fundamentally different business to Gamestop. Gamestop do not have the expertise to actually develop games. Success in the games industry is very hit based, it depends on culture. Even Amazon can’t seem to get a games division off the ground. For a legacy firm that could cash in on the NFT craze, I believe Hasbro could probably mint 8 figures if it went for it.
Have you seen how much money Epic has burnt in order to take a chunk of Steam’s business? It’s more than the $550M that Gamestop raised recently. And Epic don’t even care that much about winning the store war, they just want incumbents like Steam to drop their cut to 12% instead of 30%.