I don’t have a strong opinion about the company’s business model / chances of success but it’s great to see that Lemonade are planning to go public, to give anyone who’s interested the chance to invest in them.
They’re one of the more innovative InsurTech companies out there, as they’re full stack so they control the whole of the customer journey, when someone buys insurance from them & have ambitions to automate payouts for claims. They’re also very tech orientated & have an accessible API
It’s still pretty early days for them though, as they only launched towards the end of 2016 and they’re still in the process of expanding across the United States, while having ambitions to go global. They’ve done well at capturing market share in the states that they’re in so far, although it’d be good to see some more detail about their financials before drawing any conclusions.
I’ll definitely be keeping an eye how they do