To expand on this, options are just another way of providing leverage, which as we’ve discussed previously in the context of margin accounts (Margin Blog) we don’t think are important in the context of investing (as opposed to trading).
We’d rather focus on features like limit orders, a feature that allows you to buy or sell at a given price when the market moves, which we think support our investing ethos, rather than selling you leveraged products which introduce short term opportunities for big gains, but at the cost of the option premium.