Currently -45% since all time high, hence a very interesting one to consider. Not that the gaming industry is going anywhere, especially with AR and VR development.
They make Call of Duty, I don’t play it personally but you can’t avoid it as a game. Brand awareness is huge. Gaming is becoming bigger than the film industry. And I agree with you AR/VR call, the industry will certainly grow so it would be great to be able to select individual companies to gain exposure