Still holding
To be honest, I’d forgotten that I bought a whole £48 worth back in September '22. I can’t remember why.
Currently £13.25 in the red.
I’ll hold until they recover enough to get my money back, then dump them.
So, hold forever, in the red, then?
Competing with Shein must be difficult. My other half often gets Shein packages through the door but no boohoo. This must be repeated up and down country but she tells me tops, etc are only a few quid.
Has boo hoo turned a corner
No, its having a slow death
I dont really follow it, but for these type of retail stocks I first go by my real world lived experience. Limited in this case as it is.
Do I see BOO mentioned on TV/media? NO.
Do I hear female partner / realtive / friend / colleague talk about using it? NO.
In my mind at least, these companies live or die on being popular (or in vogue) and I’ve no reason to think this is the case here.
Of course this isn’t conclusive of anything, but more than enough to tell me to stay away.
Where my bag holders at?