Twitter? sure, it’ll trend (until twitter get their eyeballs & then something else will trend)
That may then trend to more mainstream news sites reporting on ‘this was popular and look at the activists going on here!’
Personally, on blocking McDonalds, seems to be more of people wanting to make a point who cant make a point making that against russians in general (if that is a way to rise up against their leaders… them ummm)
For the companies, I think they are taking a controlled view of a local shut down and localised loss of money may be better than an actual flashback in the US/EU/etc
If the ‘situation’ resolves in 2 months then theyre not too much impacted (medium term)
if it goes longer, then thats something they’ll have to evaluate (including, re-opening given that US/EU/etc consider this is now the new usual)
If the Share price has taken a hit, probably buy… Long term things will go back to normal/improve… and if WW3 starts, well quite frankly. There might be other things to worry about instead
Yes there is a massive amount of virtue signalling going on - some of it at a government/nation level. I was reading today of people talking about banning Dostoevsky and taking “Russian Salad”** off a restaurant’s menu. Some governments’ of countries that more or less use no Russian oil talk about banning it while keeping Russian Gas flowing.
As this opinion piece explores, the sanctions strategy is flawed:
There is much to be outraged by the vicious onslaught of the Russian government but nobody is helping to solve the problem by taking it out on the Russian people.
** I have no idea what this culinary feast of a Salad is, by the way.
Yes I believe this is possible as big companies McDonalds, Unilever, Starbucks, Coca cola has already pause operations and there are many sanctions. This move will encourage others to follow and people to boycott companies in support. The market has already been affected so only buy if it has dropped to really low. Once this is all over, everything will go back up and operations will restart.
Many of these local business may well have borrowings in Roubles, the base rate was doubled so any index linked borrowing / refinancing they need to do just got a whole lot more expensive.
For some companies it’s an small part of their business and easy to close. Pepsi, Levi’s & McDonald’s were figure head companies that Russians craved at one point Pepsi traded bottle soft drinks for battleships with the USSR, true story.