I don’t think the intent matters. Freetrade should take responsibility for the effect. If there could be a deleterious effect, and they don’t have any counterbalancing significantly positive reason for doing something, then why do it?
As far as I know, the stock takes are “just for fun”. They could be on the author’s personal blog where the interested can enjoy them, but the uneducated won’t be harmed by them.
I of course meant to imply that excess or unnecessary trading caused by chasing returns by investing in the latest company your broker talks about, is bad.
Freetrade should exist because the public needs a broker that has no financial interest in getting them to trade as much as possible.
Freetrade should exist for the long term investors who just want to follow a buy and hold strategy, maybe doing a buy every month of the same thing(s) as last month.
It’s great that Freetrade exists. They should play to their USP and strengths. They don’t have to emulate HL or the others.