🤾‍♀️ Mirror valued at $300mm - a fitness AI-powered startup selling ... mirrors 🥊

At $300 million valuation.

$1,495 per mirror and $39 a month.

Business Insider:

More here - $1,500 Mirror Streams Personalized Workout Classes to Your Living Room

Also, from TechCrunch:

Like Peloton, Mirror is sold for a hefty fee with a subscription to the service’s unlimited live and on-demand workouts that comes at an additional cost. The company hasn’t disclosed subscriber numbers, though The New York Times reported in February the business was selling $1 million worth of Mirrors — or some 650 units — per month.

Mirror began selling its sleek equipment, dubbed by The New York Times as “The Most Narcissistic Exercise Equipment Ever,” in September.

Tonal, which sells personal exercise equipment that combines on-demand training with smart features, is among a small class of venture-backed fitness companies to have accumulated a large following. The company has raised $91.7 million in equity funding at a valuation of $185 million, according to PitchBook, from investors including L Catterton, Shasta Ventures, Mayfield and Sapphire Sport.

When it comes to early-stage efforts, there’s no shortage of recent fundraises. Last week, Livekick, which gives customers access to one-on-one personal training and yoga from their home, closed a $3 million seed round led by Firstime VC. Two weeks ago, fitness startup Future secured an $8.5 million round led by Kleiner Perkins’ Mamoon Hamid. For a $150 monthly fee, Future assigns personalized workout plans and a coach who tracks customers’ fitness activity through an Apple Watch. To keep users committed to their workout regimens, Future sends daily text messages with motivational feedback.

The AI-based personal training company Aaptiv, Plankk, which sells live fitness lessons led by Instagram stars, and audio coaching app Eastnine, have also recently launched.

Mirror was founded in late 2016 by Brynn Putnam, an entrepreneur behind Refine Method, a chain of boutique fitness studios located in New York. The former professional dancer spoke to TechCrunch’s Lucas Matney at Disrupt San Francisco in September about the future of the business.

Link - Fitness startup Mirror nears $300M valuation with fresh funding – TechCrunch

The fitness market is huge. Each of us have preferences. Some love to pay for SoulCycle sessions or Barry’s Gym (really intensive stuff that!), some just go for a free jog outside.

How to save $1,495 if you’re not into spending $1,495

If you like to exercise or want to exercise without a real life trainer, while getting most of the benefits of Mirror, you can download this free Nike Training Club app and pre-download a few workouts.

No affiliation with Nike. Just sharing some ideas.

There’s a section where you can select a plan based on your needs. If you wish more personalisation, you can pay them. They have workouts that don’t need weights and other equipment—a well executed app that supports the Nike brand.

Exercising in front or a real mirror helps too. Demo:

They also have free workouts with celebrities (Serena Williams, Kevin Hart, …)

iOS: ‎Nike Training Club: Fitness on the App Store
Google Play: https://play.google.com/store/apps/details?id=com.nike.ntc&hl=en_GB

No affiliation with Nike, not a shareholder of Nike


Thanks for the post engineer will have to check on them tomorrow. One thing springs to mind vs Peleton is space. Especially with apartment living becoming so popular (not out of choice)

Not gonna lie the child in me loves these smart mirrors and they seem great for a home organiser. They’re called smart mirrors but magic mirrors is such a better name!