The world has changed massively in the past year. Live gigs and mass gatherings have seemed like a thing of the past. Yes they will be back but when? And what will it look like?
Maybe live gigs via VR could be adopted by more people in the current climate as a viable alternative. People from other countries also able to ‘attend’ a live gig from their own home. It’s a different generation now, much more virtual.
An instance I think of is back in 2019, although not in VR, Marshmello did a live music event in the ‘Fortnite’ game, and 10.7 million gamers ‘attended’ in game. To experience a live, completely digital music event from a music artist, in a game form. That’s mental. I think if it’s done correctly it could work in in a VR format successfully and these guys would be the front runners.
Also that will just be one niche part of the service. Looking at what they plan with the app taken from their website in a comment above,
"The Directors believe that the combination of MelodyVR and Napster’s service offerings will provide the basis for a compelling and differentiated music service which will appeal to the true music fan, consolidating all of an artist’s repertoire including recorded music, short form video content (such as music videos), long form video content (such as documentaries), digitally ticketed live streams, educational videos and immersive AR/VR content, into one premium subscription product.
The app will be made available across multiple devices, including smartphones, tablets, smart TV’s, consoles and VR devices, as well as providing audio only offerings for in-car and connected home devices such as Sonos and Amazon Echo. The app is expected to initially launch in Napster’s existing markets which span 33 countries, extending to new territories shortly thereafter."
I think it sounds very comprehensive as a music service to be honest if they can pull it off and has a lot going for it other than just VR.
I’ll be stocking up and holding for a while and hoping they deliver.