Roboadvisors vs GIA/ISA

[Diversify (Radical Candor)]

I really appreciate the responses… before I even knew Freetrade existed, Wealthify was my best option I’d set my mind on. This isn’t necessarily the case now that I’m a pledged investor, but I may take the approach I’ve done with Monzo&Revolut as seeing them as compliments. Undecided yet (this is probs a whole other thread in itself about whether Roboadvisers & FreeTrade are compliments/competititors so will leave it here for now)

@freetrade_cal

Aside from the fact that this may rebalance over time, charging a % ongoing fee for this is very expensive. It’s information after all, not an ongoing service. The rest sounds like what should be expected of any reasonable service platform.

This is a good point, however to ensure like-for-like comparisons, we must bear in mind the all-in-one ongoing fee is attractive because it includes the ISA which Freetrade will charge £36 per year for as an add-on. Why have you gone down the route of charging a nominal fee for an ISA as opposed to a %?

This is why I’ve suggested before in this forum that FreeTrade thinks about dilineating ISAs as being an “add-on” to Basic but a mid-tier option so as to simplify cross-platform comparisons.

P.S. this reply is a bit jumbled so apologies in advance. Trying not to stray off topic to help out the leaders.