The MSCI World Value Exposure Select index tracks value stocks from developed countries worldwide. The index seeks to avoid companies of poor quality. Title selection is based on fundamental accounting data, such as return on equity, debt to equity and variability of earnings.
Basically, a great ETF that targets both value and quality (profitability). Ideal for investors wanting to tilt their ETF portfolio towards these risk factors.
Freetrade’s value ETF offered (iShares World Value UCITS ETF) only targets value broadly. Research showed that value in large-cap stocks alone is not robust and is best paired with quality/profitability.
Factor investing/smart beta is getting popular; please add this to the ETF selection!! 
from me