No great detail on the website, they just popped up on social media - paying for sponsored ads…
From their Twitter page
Invest. Be Positive. Create Change.
Invest from £5 into a personal, positive portfolio to give your money the potential to grow and change the world.
It’s sounds like a Robo Advisor focusing on Socially Responsible Investment to me.
edit - more details on https://medium.com/hedge-app/a-pitch-for-the-world-in-a-broken-elevator-cdc90248fe89
LinkedIn has a bit more
Signed up because
Edit: the first word hasn’t endeared them to me
Yeah also signed up - check the competition and all that…