Itās not enough just to make money. We have to do good at the same time.
I wonāt ask you if you think being ethical is important. Iāll just hope that you will agree that doing good is better than doing bad and sometimes when we do bad we do it because we donāt know any better.
Iām new here and I apologise if this sounds preachy. Itās not my normal topic of conversation.
Although in my 40ās I never thought there was such a thing as ethically sound stocks and shares. But I recently found out there is such a thing as socially responsible investing. And the more we highlight the investments that are working to make the world a better place, the more we highlight those that arenāt.
Iām not saying we should name and shame.
If we flagged all the companies involved in gambling, tobacco, intensive farming, cause environmental damage, animal testing, genetic engineering and weapons Iād be happy. But I doubt there would be much business left.
It would be easier to start highlighting companies with decent behaviour and ethics. Those that promote equal opportunities. Those that donate to charities or develop pollution control and environmental technology.
Yes doing this is going to make some people uncomfortable. But not as many as those that will be affected by the continued collapse of our social and environmental structures. Itās already happening, as we prop up the companies that donāt care for anything but growth at any cost.
I know there is a fundamental flaw in my argument here. How can a company love people more than money when it is beholden to the shareholders?
Well what if those shareholders were interested in a liveable ecosystem for the future?
Freetrade is in the perfect position to champion this. Its great design and user experience might offer an ethical ranking. Highlighting companies driving positive change or rewarding socially responsible investing would give it a unique appeal. The green fuels section is certainly a start.
The ethical bank Triodos are leading the way with savings. Imagine what kind of trading app they might put out in the future.
There are so many great opportunities in this space. As i said, Iām new here. Still to explore prolly but Iām enjoying the Freetrade app. If I am missing something please let me know. Obviously Iām hoping to hang around long term and make some money. But only so I can spend it on and in a sustainable future.
Yesterday a friend and mentor celebrated his 76th birthday. He told me he had no idea how much longer he has on this planet. And that he never thought that heād be leaving it in worst shape than when he arrived.
This will be an uncomfortable truth for all of us.
For all that we build, for all our technological advancements, we have decimated biodiversity and a chain reaction has begun.
But giving up is not an option. Neither is mindless hedonism. Real change can happen and it starts with a clear choice. Do good, or do bad. Invest in the continued decimation of our ecosystem or a sustainable future.
Itās time to champion companies making the world a better place. And when those companies shine, perhaps others will follow.
I hope FreeTrade feel the same way.
So where do we start?