I think it’s safe to say that millennials will increasingly demand that they can invest in line with their ethics/values (sustainability, impact, plastics, carbon, climate change, etc etc). I think it’s also fair to say that the choices available are going to continue to grow and develop, mainly through innovations in the ETF space. How does/should Freetrade plan to address this OPPORTUNITY?
It’s an important area to have a strategy one way or another, also great space and opportunity to differentiate vs competition.
The challenge is that everyone has different ethics, values and priorities - I don’t see value in trying to influence or shoe horn into a 1 size fits all investment solution (which is where I can see some discretionary / robo market players getting tied in knots). Choice is what’s important which gives FT an edge.
People probably do struggle to cut through noise and organise their own views into a coherent and practical personal investment policy. I think Freetrade can add value with a simple questionnaire style tool that helps develop personal investment policy guidelines (whilst educating and helping weigh up the practicalities ie what is being ruled in/out).