Hey Joao, it’s been good to hear everyone’s opinions!
We’ve also had lots of people mention how much they appreciate this specific description, from Reddit to Twitter to customer chats.
At the same time, we have 15 votes here 
, more than what we have for e.g. displaying withdrawals in the activity feed or ethical investments.
The way we think about short titles is that that’s your primary way of getting a first, quick understanding of the stock or ETF. It should reflect what the given company does, and serve as a kind of shorthand for the average consumer. It should be unique, and if possible, fun.
Any suggestions for a new short title for BT? 