Website Text

Not sure where to post this, but think this could be done better on the website:

‘Buy and Sell for Free’ - then the picture shows an instant trade for £1. This would surely be better as a basic trade? Maybe would be better to show an etf too so no stamp duty?

8 Likes

100% agree with this bit of feedback.

6 Likes

Agreed. We’ll change this visual. Thanks a lot!

7 Likes

I agree with the basic trade however could an ETF be less appealing than a familiar company? Don’t want to scare off first time investors before they’ve downloaded the app

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Congratulations on the launch of Plus, I jumped on the video and Freetrade website following the reception of today email from Duncan.

I like the overall look and feel of the page, informative yet not overwhelming text.

I feel the copy relies on financial jargon some time and some effort could be put in welcoming a larger audience that might not be familiar with all the terms and may need reassurance.

Few suggestions if I may:

  • When you invest, your capital is at risk
    :scream::scream:
    Maybe add a * to provide more context and/or make the FCA, FSCS clickable so it is easier to dig further and understand the level of risk and protection

  • bigger stock universe: how bigger?

  • The Freetrade stock universe:
    Maybe add an updated count of the stock universe under Freetrade and Freetrade plus.

Surely FTSE 350, MSCI, Vanguard, S&P are telling for existing investors. New investors may get lost in translation, I would suggest links for every components. And maybe exemples of the most popular stocks for each sub-category? Apple, Tesla, Google…

  • See all stocks/Explore the full list
    :scream::scream: please switch to airtable or notion :scream::scream:

  • Compare pricing
    This is confusing. At a quick glance, both Freetrade and Plus show similar length lists. I would suggest to move optional paying features (ISA and FX rate) in a separate box “optional features” under the Freetrade “basic” column.
    This would make the benefits of Plus clearer and shows the limit of the basic offering

I realize most of those suggestions are addressed on Freetrade homepage. However I foresee potential new investors landing on the Plus page and I feel their experience could be improved with the above. Hope that makes sense and that those little changes will help in attracting and educating more investors

1 Like

Thanks for the suggestions! Some points we’re on already:

When you invest, your capital is at risk

This is a regulatory requirement.

See all stocks/Explore the full list
:scream::scream: please switch to airtable or notion :scream::scream:

We are making some improvements to the stock list page very shortly.

Maybe add an updated count of the stock universe under Freetrade and Freetrade plus.

The actual number is still increasing and will continue to increase with new IPOs, exchanges in other countries etc. But we’ll consider a rough count or a way to show this.

1 Like

Speaking of website issues. Here’s a small error in the security page