Should Freetrade use only neutral descriptions of stocks?

[EdS]

@Rat_au_van

The aim to disrupt and innovate is the core of fintech. That just doesn’t mean taking away the fees, it’s not doing things a certain way just because that’s the way it’s always been done.

Totally agree. But. The aim of the short titles is on record as:

@Viktor

The way we think about short titles is that that’s your primary way of getting a first, quick understanding of the stock or ETF. It should reflect what the given company does, and serve as a kind of shorthand for the average consumer. It should be unique, and if possible, fun.

Whether you are for, or against, unconventional descriptions, I don’t think “BT - Slow Internet” fulfills this brief. Whereas “Superdry - Sorta Japanese Clothing” does.