We’ve recently wrapped up our end of year reviews & one of the things that Adam (Freetrade’s CEO) asked us, as part of our culture survey, was “what is Freetrade trying to do?”, in other words “what is our mission?”.
We’d like to know your answer to this question too.
We’ll share the answer from the Freetrade team early next year. But in the meantime, there’s no right or wrong answers!
@saf briefly touched on it but does nobody else think that education is a huge part of what Freetrade is trying to do?
The blogs and the forum both help newbies figure out what investing is all about without the usual language which excludes new investors. The app is really easy to use without throwing a million toggles for different features at you. If it was just about fees would they bother with all the rest of it?
Copycatting Robinhood but I believe Freetrade’s mission to me is to “Democratise investing” and if it so chooses to branch out into other parts of finance (e.g. deposits, loans, money market accounts, etc.), then to “Democratise finance” more generally.
I do think this could be a good avenue for Freetrade to explore - there is a dearth of good information on investing in stocks for the long term, and most of it is part of a very spammy offering attempting to promote things like funds (motely fool comes to mind), something Freetrade won’t feel obliged to do.
One of Freetrade’s long-term goals; make investing in the stock market accessible to everyone — above the age of 18, of course.
Accessible in two senses:
Accessible to those with only a small amount of money to invest. For example, before Freetrade existed, if you wanted to buy or sell shares in the UK you had to pay a hefty fee each time, which is off-putting for someone who only wants to invest a small amount of money.
Accessible to those who feel they have low financial literacy or are just starting out. This barrier prevents many people from investing in the stock market for fear of not knowing what they are doing.