Weāve recently wrapped up our end of year reviews & one of the things that Adam (Freetradeās CEO) asked us, as part of our culture survey, was āwhat is Freetrade trying to do?ā, in other words āwhat is our mission?ā.
Weād like to know your answer to this question too.
Weāll share the answer from the Freetrade team early next year. But in the meantime, thereās no right or wrong answers!
To make investing accessible and understandable to everyone with great customer service (and top quality socks)
To bring investing to a larger amount of people. Right now people with limited savings and income cannot really invest in the stock market because the fees are going to eat all of their returns.
I would think itās something along the lines of
āFreetrade making your investment goals accessibleā
I use the term goals because thereās a end goal e.g. retirement, house deposit, car, holiday etc. Accessible because thereās no fees, and it doesnāt need to be complicated.
@saf briefly touched on it but does nobody else think that education is a huge part of what Freetrade is trying to do?
The blogs and the forum both help newbies figure out what investing is all about without the usual language which excludes new investors. The app is really easy to use without throwing a million toggles for different features at you. If it was just about fees would they bother with all the rest of it?
Thereās definitely a large element of it and itās something Iād love to see expanded upon. Iāve learnt a lot from the articles already shared.
āFreetrade build extraordinary wealth management tools to empower ordinary people to build their own wealth.ā ?
It should steer clear of the notion of being cheaper imho. Thatās already hinted at in the name and it should be an unspoken delight rather than the main selling point.
Copycatting Robinhood but I believe Freetradeās mission to me is to āDemocratise investingā and if it so chooses to branch out into other parts of finance (e.g. deposits, loans, money market accounts, etc.), then to āDemocratise financeā more generally. 
Investing for everyone
Making diverse stock market portfolios affordably accessible and interesting. Learning along the way too, with bite-sized articles and a brilliant community to help you improve your financial acumen.
Inspired by Monzoās mission to āmake money work work for everyoneā
Inspired by Freetradeās āown itā tagline
Inspired by Freetradeās fair freemium pricing model
Inspired by the fact that according to the U.K.ās Office of National Statistics, by value, individuals own just 11.9% of shares listed on the London Stock Exchange, and that number is falling.
I do think this could be a good avenue for Freetrade to explore - there is a dearth of good information on investing in stocks for the long term, and most of it is part of a very spammy offering attempting to promote things like funds (motely fool comes to mind), something Freetrade wonāt feel obliged to do.
I think Freetradeās mission is to be the ābest investment appā! Which is nice and simple and there isnāt a best app at the moment:
In fundamentals like not charging fees and being mobile first yes, but for me they are very different in terms of:
Looking forward to seeing the Freetrade team answer(s). Any updates on this?
We havenāt forgotten, the post is being lovingly crafted as we speak 
ETA on when this will be published?
Sprung to mind again in light of the convo over here regarding trading vs investing:
Still waiting 
After the (too long) wait, Adamās just shared our mission statements.
This is really important to us so I hope everyone here thinks it was worth the build up!
A bit more on the definition of āaccessibilityā:
One of Freetradeās long-term goals; make investing in the stock market accessible to everyone ā above the age of 18, of course.
Accessible in two senses:
Accessible to those with only a small amount of money to invest. For example, before Freetrade existed, if you wanted to buy or sell shares in the UK you had to pay a hefty fee each time, which is off-putting for someone who only wants to invest a small amount of money.
Accessible to those who feel they have low financial literacy or are just starting out. This barrier prevents many people from investing in the stock market for fear of not knowing what they are doing.
Hereās to hoping they make the R4 swagpack / merch threshold more accessibleš¤