A J BELL to launch an app only investment proposition with ISA, Lifetime ISA etc. All for one low cost annual charge.
What are your thoughts on this? Another player to the market, getting crowded.

The platform will have an annual charge of 0.15%, with no commission for buying or selling investments and no tax wrapper charges.

At launch, it will offer an ISA, Lifetime ISA, Pension and General Investment Account, as well as shares in UK-listed companies, with US companies being added soon after.

There will also be a range of ‘themed investments’, which include funds focusing on areas such as technology, robotics, healthcare and responsible investing.

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