Before I even started, 2 of the three pension examples it gave me were pretty much the exact amounts I hold in pensions with previous employers - this was BEFORE it has even asked me my name (I donāt have my real name on Facebook, so is this purely a coincidence?)
Itās now asking me for my name, DOB, NI number etc⦠Iām not sure how safe it is for me to be telling a random chat bot all that info, so I probably wonāt proceed any further without some reassurance.
Hey
Wow - what an edge case! Yes, as youād suggested - those pensions are shown at the beginning as an example, so that is an absolute and unbelievable coincidence!
Good discovery though! (fake companies!)
Nothing else. Pension scheme providers require name, dob, and NI to locate your pension . The employer name(s) allows the bot to identify the schemes it should reach out to.
Iāve just quickly browsed the site and Iāve got feedback Iād like to share with you.
First thing that came to my mind when using this product is, who is this product for? If youāre searching for your pensions then itās likely youāre a baby boomer or Generation-X demographic. Whereas, in contrast with your brand, website and tone of voice used, it feels like youāre going for a younger target audience, like the millennial and Generation-Z demographic. Thereās an abundance of emojis, cheeky banter, which I love by the way, but I feel like none of those would appeal to the type of people that would use this product.
In addition, trust is a big one with an application like this. How will people know to trust your product? I was very hesitant to enter my personal information because I just didnāt feel like I could trust the product. However, I easily entered my personal information with Freetrade without thinking twice about it. So, trust, and how do you go about establishing it and making your product/company seem trustworthy?
Another minor thing that caught my eye is that in the chat bot it said āYour data is 256-encrypted and secureā. Well in the tech world, you wouldnāt say ā256-encryptedā because it isnāt proper technical terminology. The correct terminology is ā256-bitā, so the chat message should of said
āYour data is kept secure using 256-bit encryptionā.
Also, another question is, what exactly are you securing? Whatās the need for the 256-bit encryption? How is my data kept safe exactly? Making a section on security on your website would be good.
I actually liked the idea of the app being a chatbot, I think using a chatbot makes it feel like an instant āappā. However, I feel like in the future it might also be nice to add an interactive form on your website where people can find the information. One thing I noticed from a UX perspective on the chatbot was that I just wanted to quickly find my pensions, so I would of preferred to quickly fill out a form and find out the information, rather than converse with a chatbot.
I feel like the language doesnāt suit your product, maybe just keep it as āHow does it work?ā
When I saw this product the first thing that came to my mind was āHow do they make money?ā.
Well, I wanted to make a suggestion that you can perhaps in the future make partnerships with investment platforms and other fintechs. For example, with for other Fintechās with SIPP, they could all implement a feature that allows their users to find out how much they have in their pensions, and they could use your productās API to retrieve that information and you charge them for it. So, your CheckPenny is also a Software-as-a-Service (SaaS) product that is B2B.
Overall I really like the app, the concept and how easily accessible it it. I tried to use a similar product but I couldnāt be bothered to sign up just to find my missing pensions, so I like how you donāt have to do that with yours. In my opinion I think this is an amazing product that Iām sure many would find useful.
Yep, weāre targeting the 25-40yo demographic. We think that auto-enrolment has created a generation of young pension savers, so there is a new market of āinterested in pensionsā customers that is currently being overlooked.
Trust is important - weāre looking to be FCA-regād soon.
Got it!
We were basically inspired by Cleo/Plum. In their early days they were chatbots, and grew super fast. People in general donāt care about pensions, so we need onboatding to be suuuper smooth. An app is probably too much to ask, even though it feels safer, so weāve done a chatbot.
Yep, we could tone that down.
Thanks for suggesting b2b. As a lot of fintechs (FT included) are launching SIPPs, there is defo an opportunity to be integrate with them.
Who are all these millennials with MULTIPLE pension pots!?
To be fair, this seems like a good product and I donāt doubt your numbers but to me, in my circumstances with my social circle, the whole idea of having even a single private pension (especially anything substantial beyond the ārecentlyā introduced workplace pensions) is mind blowing.
Again, I donāt doubt your numbers and thereās clearly a market out there for the service but it does make me thing that either Iām mixing in the wrong circles or I (in my mid 30s) have just been doing capitalism wrong! Good on them though and good on Penny for creating this product
Ah! Sorry, that was lost on me from the wording of your original post. In my defence Iāve been self employed since the year that the workplace pension legislation came in so Iāve never benefitted from them.
I still think this is a good product and it doesnāt even seem exploitative like that āloans for rental depositsā company that self posted on here a while ago!
I like you. I wonāt let the Facebook app near any of my devices. For work I have to use Facebook so I use Firefox as my browser because it automatically quarantines any FB tabs you have open.
If youāre on Android then Friendly is a good non-official FB app that has messenger functionality. That said, whilst Iām also against FB and all its products, I can understand why the developers of this service have chosen to use it.
Which database do you plug into? The official pension tracing service doesnāt ask any of the details you do and you can only start a search for an old pension pot using the name of the employer or the pension scheme. You cannot even start a search if you donāt have those details.