Crowdfunding Wishlist

(Lee) #1

Hi everyone :wave:

I’m new to the community and actually only stumbled on it through following @alex.s on Twitter and the Monzo community over time… so you’re already growing the Freetrade community Alex!

I really enjoy tracking early-stage start-ups, hoping that one day they will do a crowdfunding round! So I thought I’d ask what start-ups (Fintech or otherwise) would be on everyone’s crowdfunding wish-list?

One I was really hoping recently would include an element of crowdfunding in their seed round was Emma, but unfortunately not!


What’s on yours?


Pensionbee for me

(Lee) #3

Pensionbee would be great! They look like they are doing well with user growth but only raised in December last year

State Street takes stake in PensionBee


Absolutely. It’s says they had 8000 active customers in that article and recently they surpassed 100,000 9 months later.

(Alex Sherwood) #5

Hi Lee :wave: :grin:

Habito would be my pick :house_with_garden:

I’ve not used their service yet but I really like their ethical approach to providing their service, plus the fact that according to their research (alongside the University of Manchester), 55% of people were overpaying on their mortgage, by an average of £294 per month which seems like a big opportunity to me! I’d recommend listening to this Rebank podcast interview with their CEO, if you’re interested in hearing more about them.



A huge market opportunity when only 3% of people have an up to date Will simply because it’s too expensive & complicated.

An amazing podcast about them disrupting Death:

Shameless affiliate link to get us both rewards:

(Josy-Baroness Boakye) #7

I really like the look of Pensionbee. I wish there was a platform that simply consolidated the pensions data so you could see them all in one app without having to combine them.

Pension dashboard
(Alex Sherwood) #8

4 posts were split to a new topic: Pension dashboard


Habito just announced they’ll be getting into insurance

(Lee) #10

Thanks, I hadn’t heard of Farewill before. Looks very disruptive. Difficult to find much information though on customer/user numbers to see how successful they have been.

(Alex Sherwood) #11

Yeah it’s pretty tricky, here’s what I managed to come up with:

  • When they raised their seed round in November 2016, they had 2,500 users
  • At the start of April this year, they had raised £35m in charitable pledges
  • At the start of July, they said that they’d got to over £50m raised
  • And this story from June, claims that they’re the biggest provider of wills (without quoting any user numbers)

so it sounds like they’re growing quite quickly to me..

(Josy-Baroness Boakye) #12

Finimize may be a good one if they do decide to crowdfund. I think I remember them saying it was an option but I’m not sure. I’m not the biggest fan of their app.

One thing i’m quite passionate about is tech development in Africa. Paystack is a really cool fintech I’ve been following. They recently completed Series A funding with Stripe and Visa so would be great to see how that goes. If there was a crowdfunding round I would definitely invest.

(Alex Sherwood) #13

Yeah Finimize would be interesting. My theory is that they’ve launched the app in order to create a more flexible channel for them to use to offer services which they can make money from. But I don’t like chatbot interfaces in general & I’m struggling with theirs so far. They have a great brand though & I really like the way the content is written so I’m curious to see what they do next. Side note - I didn’t realise that Passion Capital have invested in them already.

I’m really excited about Paystack too, although I only heard about them when they raised that new round. They must be doing something right if they’re only processing £20m of payments each month & they’ve attracted Stripe’s (one of my favourite tech companies) attention! They may not be the first to do this but I love the idea of enabling users to make payments online from mobile money services like M-Pesa. I expect that’s a great user experience if you’ve never been able to do that before.


Pensionbee just followed Seedrs… that’s what I call a good omen :crossed_fingers:


I liked the idea and look of PensionBee, would consider investing in it. I didn’t like that it only had a few managed funds (or rather: let me choose the Vanguard funds I want) and its fees. I think this means that what I actually want is some kind of pension… “dashboard” :slight_smile: Or the Freetrade sipp.



  • The footnotes in your second link @alex.s imply (but don’t say explicitly) that Fairwill has done 5,000 wills to 2017.
  • They said “700+ customers” in April, which I think means customer reviews.
  • 1,150 Trustpilot reviews as of today, which will presumably be a fair bit smaller than the number of customers or wills because not everyone will bother leaving a review.

Anyway, hard to tell. So I asked the Farewill people but they haven’t replied yet.

(Alex Sherwood) #17

Here it is :smile:

Introduce yourself 👋

(Lee) #18

I’m actually surprised that Finimize hasn’t considered the crowdfunding route yet as I feel a community of investors would be really beneficial given their proposition and brand etc. Also with Passion Capital on board they could attest how positive a community has been for Monzo.