Another threat to boohoo is that young people are becoming more aware of environmental impacts of there choices.
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Fingers crossed. Just put £60 on it. Hopefully will see it go up by the end of the year. 
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I put a pretty small percentage of my portfolio on this at £1.16 as this seemed too low, but if the price were to start to settle below £1 I’d be willing to go bigger. In the longer term I expect this to do well but £1.50 is the level at which what to do becomes a question in my mind, so if I can secure what I see as 50% upside then I’d go in heavier.
I’ve averaged down a bit further today. Still at a cost average of £1.5 though 
. I think I need to leave the position alone now, it’s now about 20% of my portfolio 
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Jupiter fund have decreased there postion by half.
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What is the term average down mean sell your shares?
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Hi @Maxpot
It means he bought more shares at a value lower than what he initially purchased them for, thus bringing down his average cost per share.
Hope this helps.
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Average down just means buying shares below your average cost per share.
<£1 again
New factory begins production.
It’s fallen a long way but still trading at 22x revenues - this isn’t a bargain stock yet imo
You mean 22x earnings ?
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Sorry, l silly me! Yes earnings.
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Where does it need to fall too to be a bargain?
(Stupid newbie question) 
It’s tricky with boohoo. They’ve brought some interesting brands that should open new markets to them but their core market is always under threat from other fast fashion. They simply don’t make much profit (they could be reinvesting into their supply chain / marketing) but someone with more knowledge might be able know if this is a profit switch.
I’ve been burned thinking they’d hit the bottom before so might be being a little cautious.
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In that respect you are not alone.
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Some thoughts
Based on 9 Wall Street analysts offering 12 month price targets for boohoo group Plc in the last 3 months. The average price target is 207.50p with a high forecast of 430.00p and a low forecast of 115.00p. The average price target represents a 99.71% change from the last price of 103.90p.
Things I like:
- 20% ROCE
- 10% debt to equity
- Price ratios - 33x trailing PE, 13x fwd PE, 1x PS.
- Management - They have been putting capital to very good use, acquiring strong brands for fair prices (Debenhams, Dorothy Perkins, Wallis and Burton). These moves are diversifying their customer demographic and allowing them to move into new product lines (like cosmetics / beauty). Contrast this to ASOS’ acquisitions which seem harebrained in comparison.
Things I don’t like
- Not much insider buying lately (what do they know?).
- Increased costs of running the business
- Increased competition, e.g. Shein.
- Profit margin
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