We will be ok as long as @CashCow doesn’t take a position 
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Why does this comment have a laughing emoji? Why are people liking this comment?
Why don’t people respect my talents? 
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We are Boohoo-ing quite literally. This is going lower as it becomes a trading stock
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No offence … But go away lol x
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Assuming it doesn’t jump by lunchtime tomorrow I think I might have to enter also. I said at £1.90 that I wasn’t assuming it’s a goldmine (though admittedly I’m glad I wasn’t looking as I would definitely have gotten sucked in at £1.50 or so). At £1.17 it’s saying buy and hold to me.
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I got in at £1.67.
For me the business strategy of buying up name brands that don’t not appeal to the core boohoo customer offers a larger TAM, cost efficiencies & cross selling.
I still believe in my reasoning but my turning was off which means an average down and on it a slightly larger amount
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*I hold BOO for a few years now
The competition in this space is growing extraordinarily quickly.
Shein (China based) grew 250% last year and is/was now the most downloaded app in the US this year (2nd in the world after Macys.com).
The spectacular rise of Shein has made Alibaba and even ByteDance contemplating entering this space.
Are Shein etc. eating Boo’s now and future lunch?
A lot hinges on Boo’s US distribution centres which is planned for 2023 - Can they and will they speed this up?
Boo management missed a trick by not marketing effectively on TikTok as Shein has exploded since the rise of TikTok during the pandemic
Will acquisitions such as Debenhams start to show some traction?
Will there be any more ESG issues that will take up more time of management to sort it out?
It’s a BUY at this price but there is a lot of work to be done if the management’s ambition of >5Bn sales is to be realised
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A sterling performance today. Should’ve went in at 100p instead of holding for 50p.
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50p share price for Boohoo would mean it has a market cap of around £630m 
Never owned BOO but just purchased £500 worth at £1.17 a share. Looking for a quick 10% increase and then I will sell out. I think BOO is currently good value for money.
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Norge bank have increased there postion slightly
Quite crazy that Norway’s pension fund is invested in Boohoo when they’re quite strict on ESG criteria
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No tobacco, no nukes, no emphasis on operating in disputed territories. Seems relatively straightforward?
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They’ve excluded companies on grounds of human rights violations. Some could argue boohoo fall into that category
Opened a position in BOO at £2.00 and averaged down to £1.40. Hopefully that’s all the bad news out the way and we see a steady rise next year.
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I’m in a similar position. I would have increased my position at 100p but was committed to other stock.
I personally think Shein is a little like the company Wish …
I don’t think Boohoo has anything to worry about regarding Shein… the problems … besides the shipping / employment costs …are going to be lack of party & festival wear sales due to Covid.
I hope the Debenhams store has been a success for them.
I’m actually pretty pessimistic about the next 12 months, I bought at £1.16 on the basis that I believe the company will survive and provided it does this should represent good value come 2023.
I just think British retail stocks will struggle in 2022, and while in Boohoo’s case I feel that’s priced in, I don’t think investors exiting retail positions at other companies will be flocking to another British retailer, if they’re taking flight because of general concern on British retail they’ll either put their money in non-British retail, or they’ll put it in another sector. So while I don’t foresee a significant sustained drop for Boohoo in 2022 (there will undoubtedly be moments), I’m not rubbing my hands with glee at a quick buck.
Not quite -
Shein has just taken the market share lead in the US for fast fashion
More reading if any one’s interested
Subscribe to read | Financial Times (behind pay wall sorry)
Although there are constant murmurs of an incoming ban on Shein - time will tell
Either way, BOO have to up their game as there is no real moat when it comes to fast fashion as Guardian puts it well - it’s a race to the bottom when it comes to fast/ultra fast fashion
Good luck to holders!
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I’m looking for BooHoo to be able to use brands like Karen Millen & Oasis to try and generate a stream of revenue from higher quality lines, it remains to be seen if they can manage fast fashion & quality.
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