I managed to average down to 92p per share; what I haven’t decided is what I intend to do from here and within what timeframe.
Almost everything I’ve done in the past month, portfolio-wide, probably belongs in a “How not to Invest” book. The only thing I know where Boohoo is concerned is that it does face some significant headwinds, I just think the market reaction to those headwinds has been an overreaction.
boohoo is one of the UK’s biggest online fashion retailers. With the boohoo share price down by 20% since the start of the year, I am keen on exploring whether boohoo’s shares are currently trading at a discount.
I guess the question is to what extent have the headwinds already been priced in.
As you imply though, the downside to fast fashion is that if your margins are virtually nothing, cost increases have nowhere else to be passed onto other than the consumer, there isn’t capacity to absorb them.