"Burst it like Beckham". Cellular goods is down 63% since its IPO

Cellular Goods, partly owned and touted by David Beckham, went public at 19p now they’re at 7.3p, down 63% in the last 75 days. Not a good look.
Has anyone else been buying at this low price?
Personally, at 7.3p i think it’s a good price and i dabbled with some stocks today, i might buy some more if the price falls again. Thoughts?

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