Thanks!
It’s striking how relatively few people in the UK and Europe invest, compared to the US for example.
The opportunity is to make investing a mainstream activity - a regular part of people’s everyday lives and conversations.
With that, I see our main competition not as other brokers but as the barriers in the way of people investing today.
Yes, there are functional barriers, such as high fees and clunky apps. But there are also significant psychological barriers, such as not knowing where to start when making your first investment.
Freetrade’s superpower is in breaking down these barriers.
Investing should be a simple and pleasurable experience, which is why we spend so much time crafting the app to be beautiful and easy-to-use.
People should know how much they’re paying to invest, which is why we make the pricing simple and transparent.
Learning about investing should be fun, which is why we write Honey to be both entertaining and informative.
If we continue to break down barriers like this, not only can we become the number 1 trading app but we can make the wealth-creating power of the stock market available to millions more people around the world.