I was a little bit surprised to see that the ISA account (£3 per month) is not free whereas the GIA is. Is there any rationale for making it that way? I would have assumed that most people would want to have an ISA open so no taxes are paid instead of having the GIA one (appreciate that you still have your annual allowance so for the small investor, it made not make a difference at all)
Thanks for all the replies, but I think the point I am making is that while it is true that everybody wants to have an ISA, banks are offering it for free when they want to open an account with them, whether that’s a HTB ISA, LISA, etc therefore the question here is whether people would actually pay for an stocks and shares ISA account when they can get it from other stock brokers or free. Are we losing that piece of the market?